Today, corporate events are very far from being just formal networking sessions or presentations as everyone is used to seeing them. So, companies are focusing on how they can engage their audience in really new ways.
To make events unforgettable and leave a lasting impression on the attendees, the new trend is developing and evolving to become: photo booths. Earlier, they came as a fun addition in most people’s weddings and birthday parties. Now photo booths are taking over the corporate world. However, why are companies investing in a photo booth for corporate events and what makes this particular new trend effective?
Let’s dive into how photo booths change branding, engagement, and interaction in corporate events.
Easy and Fun Engagement
There is no doubt that corporate events sometimes tend to get a little too serious. With long working hours, networking sessions, keynote speeches, and presentations commonly associated with the event, the participants would undoubtedly require something that would break the ice and spark an amiable interaction. It is then that the photo booths come into the picture. These booths provide an entertaining and hassle-free avenue for attendees of the event to take their well-deserved respite, have some fun, and interact with each other.
Whether they give silly poses or quirky props, photo booths are perfect for sparking conversations and laughter. It gives relaxation when they want to step away from business talk and create light moments. And here’s the best part—everyone can join in. Whether someone is quite interactive or naturally shy in the party, a photo booth can encourage everyone to participate in a no-pressure and relaxed environment.
Instant Souvenirs for Guests
After much deliberation that is heavy, having a freebie is over the top, isn’t it? One of the reasons the photo booth for corporate events is so great is that the attendees get instant memorabilia to bring home. Either they will have a direct digital transfer to their telephone or a real, actual printout. However, photos serve as an amusing reminder of an occasion long after the curtain has come down on it.
But also, the real, live expressions that come through on these memorabilia are personal favourites for those who attend. Formal posed headshots or event photos may just never convey the same personality as these candid and spontaneous shots in photo booths. Whether it’s a group of coworkers getting silly or an individual taking a selfie behind a giant pair of glasses, the prints will be kept close – perhaps even posted online!
Branding Opportunity You Can’t Miss
Now, business talk. Corporate events are no longer all about having a good time; they’re also about brand building. Photo booths are one of the most creative ways to creatively weave your brand into the experience. Why? Because you can customise the photo booth with your picture prints carrying your company logo, colours, or even event hashtag.
Here’s your visual: Each photo taken displays your branding discreetly, or in the sense of proudly, shown on it. Guests take these branded photos home, upload them, and/share them online. As a benefit, your brand is getting some mileage added beyond the scope of the event itself. Each time those pop up on social media using your event hashtag, that creates buzz, so you expand your footprint digitally. This will add more and more photographs and even increase visibility of a brand, and the best part is that it does not come off as forced advertising. People are engaging with your brand in a very organic, fun way.
Encouraging Social Media Interaction
Speaking of social media, the photo booth for corporate events is just great for driving online engagement. Whether it’s getting people to the site, the event, or just for you, today’s picture-taker needs a social media strategy; photo booths fit right into that plan. Many modern photo booths offer instant sharing. They can upload the guests’ photos directly into Instagram, Facebook, or Twitter with just a couple clicks.
This creates a win-win situation: guests can share their fun moments as well as your event (along with your brand) gets further visibility on all different channels. When participants tag the venue or use the event’s hashtag, it contributes to spreading awareness and online buzz. It is free marketing utilising the strength of user-generated content!
Icebreaker and Encouraging Networking
Corporate events often facilitate a sort of networking for people. However, to others, it’s not that easy to initiate conversations. Here, the photo booth is a perfect icebreaker. People, who are meeting each other for the first time or just reconnecting, have something light-hearted to talk about while waiting in line for a photo.
Even better, the group photo opportunities can organically bring people together. If different departments find themselves in the booth simultaneously, they will have more of an opportunity to bond with each other due to the experience. It feels less formal and more approachable to the networking processes. In this way, it provides a greater chance of tighter connections and relationships at the event.
Customised to the Theme of Your Event
No two photo booths are the same. They can be completely personalised to not only reflect the aesthetic of your corporate event but to also help express its mood, message, or purpose. Hosting a tech conference? Add some futuristic props and a sleek, digital background. Organising a holiday party? Add some festive touches like reindeer antlers or Santa hats.
Also, you may choose a theme for the photo booth for corporate events based on the feel you want for your event. From enclosed, more traditional booths to a wide open setup using green screens, the choices are endless to achieve the tone and scope of an event.
Capturing Data with a Smirk
Beyond the enjoyment and amusement, photo booths also represent a pretty painless way to gather data. In fact, many of the more modern photo booths demand that guests provide an email or telephone number to receive their digital photos. This means you can collect all kinds of useful information to use in future marketing campaigns. However, you don’t need to make your event guests feel like they are being asked to complete some boring survey.
Bonus with this is that you can track even more – engagement and brand reach through engagement and hashtags or tags and shares. It’s not only fun but also impactful in gathering insights and measuring the success of your event.
Summary: Beyond the Trend
Photo booths are about much more than an easy, fleeting fad. They’re a staple at corporate events because they break the ice. These booths offer branding opportunities, provide social sharing, and serve up memories that participants are sure to treasure well past the event itself-all while still making it fun and interactive. So perhaps next time you plan the corporate event, a photo booth might just be the secret ingredient needed to enhance an experience. It makes your event one of those unforgettable events, and have folks talking long after it’s in the rearview mirror.
So, are you ready to roll out the next big thing for your company event? Then choose the photo booth for event from Photo Master India.