The Lenskart Hip Hop Event celebrated the launch of the brand’s Hip Hop Collection, a bold eyewear line inspired by the rebellious and creative spirit of hip-hop culture. Featuring a collaboration with multi-platinum rapper DIVINE, the event blended fashion, music, and art, positioning Lenskart as a trendsetter in youth culture.
This marketing strategy emphasised storytelling through 26 unique designs, showcasing eyewear as a tool for self-expression. In the event, a standout highlight was the role of Photo Master India in elevating the event with custom hip hop-themed photo booths featuring graffiti backdrops and neon lighting. These interactive booths, such as Glambot Photobooth, iPad Photo booth, and Paparazzi Photo Booth. They helped attendees capture moments, share them on social media, and engage deeply with the brand. It amplified the event’s reach and created lasting memories.
Unveiling Bold Vision: Lenskart’s Hip Hop Collection Launch with DIVINE
Event Objective:
The launch event aimed to introduce Lenskart’s Hip Hop Collection, a new range of eyewear inspired by hip hop culture, blending fashion, functionality, and individuality.
Product Highlight:
The collection featured 26 unique eyewear designs, showcasing bold elements such as cut-out frames, high-shine finishes, and dual-toned temples. These designs reflected the rebellious and creative spirit of hip hop.
Collaboration with DIVINE:
The event marked the collaboration between Lenskart and multi-platinum Indian rapper DIVINE, who was the face of the Hip Hop Collection. His presence underscored the collection’s authenticity and connection to the Indian hip hop movement.
Design Philosophy:
The eyewear is crafted from lightweight TR90 and stainless steel, emphasising both durability and comfort. Each design is a testament to Lenskart’s commitment to merging style with functionality.
Brand Messaging:
Ramneek Khurana, Co-founder of Lenskart, highlighted the brand’s mission to offer eyewear as a medium of self-expression. It empowered customers to embrace bold and authentic styles.
Cultural Impact:
DIVINE emphasised the importance of hip hop as a form of self-expression and individuality. It aligned the collection with the core values of the hip hop community.
Event Atmosphere:
The launch event featured a vibrant and energetic setting. It reflected the audacious and dynamic nature of hip hop culture, attracting fashion-forward attendees, influencers, and media.
Target Audience:
The event catered to urban youth, fashion enthusiasts, and individuals seeking to make bold style statements through eyewear.
Interactive Elements:
Attendees experienced live product showcases, interactive installations, and photo booths that highlighted the collection’s fusion of style and street culture.
The Role of Photo Master India: Elevating the Lenskart Hip-Hop Event Experience
At the Lenskart Hip Hop Collection launch, Photo Master India played a pivotal role in amplifying the event’s energy and creating memorable experiences for attendees. By sponsoring the advanced photo booths, Photo Master India transformed the event into an interactive, visual playground that seamlessly blended fashion, technology, and entertainment.
Sponsorship and Strategic Placement
Among three distinct photo booths, each designed to capture the bold spirit of the Hip Hop Collection:
- Glambot Booth: Positioned near the main stage, the Glambot offered attendees a high-speed, slow-motion video capture experience. It made them feel like stars walking a red carpet.
- Paparazzi Photo Booth: Paparazzi Photo booth recreated the high-energy feel of a celebrity event, complete with simulated flashbulbs and red-carpet aesthetics. It gave attendees the full VIP experience.
- iPad Photobooth: Strategically placed near the interactive style corner, the iPad Photobooth offered a sleek, and tech-forward way for guests to take selfies. Further, it customised their photos, and shared them instantly on social media.
Design and Features of the Photo Booths
Photo Master India ensured that each photo booth was a visual spectacle, aligning with both Lenskart’s and hip hop’s edgy, urban aesthetic:
- Branded Backdrops: The booths featured custom-designed graffiti-inspired backdrops, neon signs, and hip hop-themed artwork. It highlighted the rebellious spirit of the collection. Lenskart logo was prominently displayed, reinforcing brand visibility.
- Fun Props: Attendees could choose from a variety of props, including oversized sunglasses from the Hip Hop Collection, gold chains, snapback caps, and boombox replicas, allowing them to embody the hip-hop persona.
- Interactive Elements: The booths were equipped with touchscreens, augmented reality (AR) filters, and motion sensors. These features added playful elements like virtual graffiti, and branded effects to the photos videos and photos.
Enhancing the Event Experience
Photo Master India elevated the event by offering attendees an interactive and engaging experience:
- VIP Treatment: The Paparazzi Photo Booth recreated the exhilarating experience of being in the spotlight, with attendees posing like celebrities on a red carpet.
- Celebrity-Like Moments: The Glambot Photo Booth helped guests create cinematic, and slow-motion videos that mimicked high-fashion shoots. As a benefit, guests felt like hip-hop stars.
- Instant Gratification: The iPad Photo Booth offered instant photo printing and digital sharing options. It ensured attendees could capture and keep their memories while also sharing them online in real-time.
Social Media Buzz and Brand Promotion
The photo booths served as powerful tools for creating social media buzz as well as promoting both Lenskart:
- User-Generated Content: Attendees eagerly shared their videos and photos on platforms like Instagram, Facebook, and TikTok, using event-specific hashtags like #LenskartHipHop.
- Cross-Promotion: Each shared post featured branding from both Lenskart and Photo Master India. creating a symbiotic promotional loop that reached a broader audience and reinforced both brands as leaders in their respective industries.
- Increased Engagement: The visually striking and creative content generated by the photo booths attracted significant online attention. It boosted brand visibility as well as engagement for both sponsors.
The Lenskart Hip Hop Collection launch highlighted how interactive photo booths delivered by Photo Master India can significantly enhance the attendee experience and boost brand visibility. The Glambot, Paparazzi Photo Booth, and iPad Photobooth offered guests immersive, engaging moments that captured the vibrant essence of hip-hop culture. The event participants enjoyed personalised, high-quality photos and videos. which they eagerly shared on social media, amplifying the event’s reach and impact.
Photo Master India & Lenskart: Redefining Event Experiences with Style and Innovation
By providing world-class experiential solutions, Photo Master India successfully blended advanced technology with interactive entertainment. It made the event memorable for all participants.
The event’s immersive experience, cultural relevance, and strategic partnerships positioned Lenskart as a leader in merging style with individuality. The performance of the photo booths, including Glambot Photo Booth, iPad Photobooth resonated with a vibrant, youthful audience.
For future events, incorporating features like augmented reality (AR), live social media walls, or influencer-hosted photo challenges could further enhance engagement. Expanding to additional cities and integrating gamification elements would also broaden audience reach and foster deeper brand interaction.